This TV commercial, for release in China, utilised both CGI plus miniature models set in a festive surrounding in China. An Asian version of the Polar Bear was the aspiration...but with a distinctive Chinese feel, hence the introduction of the magical clay doll family.The miniature city was built and consequently shot by motion control. The CGI clay dolls were animated giving a stop-motion look and feel. The whole production, including CGI, miniatures, and motion control, utilised 4 weeks production time.CGI software: LightWave, AfterEffects
Director: Frankie Chung
Producer: Chu Chu Cheng
Production Company: centro digital pictures ltd
Contact Information: lui@Centro.com.hk
www.centro.com.hk
601 hkitc
72 tat chee avenue
hong kong, nil
Hong Kong
(852) 2319 6688
Fax: (852) 2319 2272